Principles of marketing / Frances Brassington, Stephen Pettitt.

By:

Brassington, Frances [author]

Contributor(s):

Pettitt, Stephen [author]

Material type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273695592 (paperback)

Subject(s):

Marketing

LOC classification:

HF5415 BRA

Summary: This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.

Item type:

Short Loan

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Short Loan	GSU Library Epoch Short Loan		General Collection		HF5415 BRA (Browse shelf(Opens below))				1	Available			50000007014

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Includes bibliographical references and index.

This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.

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