Principles of marketing / (Record no. 2837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01108cam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260709105010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061207s2006 xxk|||||||||||001 ||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273695592 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Htuu |
| Description conventions | rda |
| Language of cataloging | eng |
| Transcribing agency | GSU |
| Modifying agency | GSU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Frances Brassington, Stephen Pettitt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow : |
| Name of producer, publisher, distributor, manufacturer | FT Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 1264 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen |
| Relationship | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Short Loan |
| Edition | Fourth edition |
| Classification part | HF5415 |
| Call number prefix | HF |
| Call number suffix | BRA |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | GSU Library Epoch | GSU Library Epoch | Short Loan | 09/07/2026 | Purchase | 05819 | HF5415 BRA | 50000007014 | 09/07/2026 | 1 | 09/07/2026 | Short Loan |