Principles of marketing /
Brassington, Frances.
Principles of marketing / Frances Brassington, Stephen Pettitt. - Fourth edition. - xxxi, 1264 pages : illustrations ; 27 cm
Includes bibliographical references and index.
This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.
9780273695592 (paperback)
Marketing
HF5415 / BRA
Principles of marketing / Frances Brassington, Stephen Pettitt. - Fourth edition. - xxxi, 1264 pages : illustrations ; 27 cm
Includes bibliographical references and index.
This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.
9780273695592 (paperback)
Marketing
HF5415 / BRA