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Principles of marketing / Frances Brassington, Stephen Pettitt.

By: Contributor(s): Material type: TextPublisher: Harlow : FT Prentice Hall, ©2006Edition: Fourth editionDescription: xxxi, 1264 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273695592 (paperback)
Subject(s): LOC classification:
  • HF5415  BRA
Summary: This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.
Item type: Short Loan
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Short Loan GSU Library Epoch Short Loan General Collection HF5415 BRA (Browse shelf(Opens below)) 1 Available 50000007014

Includes bibliographical references and index.

This book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives.

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