Business analytics : combining data, analysis & judgement to inform decisions / Mary Ellen Gordon.

By:

Gordon, Mary Ellen [author]

Material type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529796117 (paperback)

Subject(s):

LOC classification:

HD30.28 GOR

Summary: This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."

Item type:

Books

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	GSU Library Epoch General Stacks		General Collection		HD30.28 GOR (Browse shelf(Opens below))				1	Available			50000006577

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Includes bibliographical references and index.

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."

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