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Business analytics : combining data, analysis & judgement to inform decisions / Mary Ellen Gordon.

By: Material type: TextPublisher: Thousand Oaks, California : Sage, ©2023Description: xiv, 219 pages : illustrations, map ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529796117 (paperback)
Subject(s): LOC classification:
  • HD30.28 GOR
Summary: This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books GSU Library Epoch General Stacks General Collection HD30.28 GOR (Browse shelf(Opens below)) 1 Available 50000006577

Includes bibliographical references and index.

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data."

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