Business analytics : (Record no. 2541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01485cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251113101520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231108s2023 enkab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529796117 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | GSU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| Item number | GOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gordon, Mary Ellen. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Business analytics : |
| Remainder of title | combining data, analysis & judgement to inform decisions / |
| Statement of responsibility, etc. | Mary Ellen Gordon. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer | Sage, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 219 pages : |
| Other physical details | illustrations, map ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent. |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia. |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier. |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning |
| General subdivision | Statistical methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial management |
| General subdivision | Statistical methods. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Classification part | HD30.28 |
| Call number prefix | HD |
| Call number suffix | GOR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | GSU Library Epoch | GSU Library Epoch | General Stacks | 17/10/2025 | BAI | 05406 | HD30.28 GOR | 50000006577 | 20/10/2025 | 1 | 17/10/2025 | Books |