Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

By:

Bendle, Neil T [author.]

Contributor(s):

Material type: Text

TextPublisher: New York : Pearson, 2021Edition: Third editionDescription: xiv, 478 pages : 24 cm. color illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292360881
9781292360874

Subject(s):

DDC classification:

658.8/3 23

LOC classification:

HF5415.2 BEN

Summary: "This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"-- Provided by publisher.

Item type:

Books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	GSU Library Epoch General Stacks	Non-fiction	HF5415.2BEN (Browse shelf(Opens below))	1	Available		50000005730
Books	GSU Library Epoch General Stacks	Non-fiction	HF5415.2BEN (Browse shelf(Opens below))	2	Available		50000005731

First edition entered under: Marketing metrics. 2006.

Includes bibliographical references and index.

"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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