Key marketing metrics : the 50+ metrics every manager needs to know /
Bendle, Neil T.,
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - Third edition. - xiv, 478 pages : color illustrations ; 24 cm.
First edition entered under: Marketing metrics. 2006.
Includes bibliographical references and index.
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
9781292360881 9781292360874
2020054745
Marketing research.
Marketing--Mathematical models.
HF5415.2 / BEN
658.8/3
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - Third edition. - xiv, 478 pages : color illustrations ; 24 cm.
First edition entered under: Marketing metrics. 2006.
Includes bibliographical references and index.
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
9781292360881 9781292360874
2020054745
Marketing research.
Marketing--Mathematical models.
HF5415.2 / BEN
658.8/3