Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
Material type: TextPublisher: New York : Pearson, 2021Edition: Third editionDescription: xiv, 478 pages : 24 cm. color illustrationsContent type:- text
- unmediated
- volume
- 9781292360881
- 9781292360874
- 658.8/3 23
- HF5415.2 BEN
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | GSU Library Epoch General Stacks | NFIC | HF5415.2BEN (Browse shelf(Opens below)) | 1 | Available | 50000005730 | ||
Books | GSU Library Epoch General Stacks | NFIC | HF5415.2BEN (Browse shelf(Opens below)) | 2 | Available | 50000005731 |
First edition entered under: Marketing metrics. 2006.
Includes bibliographical references and index.
"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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