Marketing: Making the future Happen Corkindale, David; Balan, Peter; Rowe, Caroline
Material type: TextCopyright date: c1996Edition: 2nd editionDescription: viii;212pages illustration ( same colour)Content type:- text
- unmediated
- volume
- 658.8COR
- HF541.1COR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | GSU Library Epoch General Stacks | HF5415.1COR (Browse shelf(Opens below)) | Available | 50000003798 |
includes index
includes index
1- What is Marketing?; 2- Understanding Customers 3- Getting the complete ' Match' Right: The marketing link.
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