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Marketing: Making the future Happen

Corkindale, David; Balan, Peter; Rowe, Caroline

Marketing: Making the future Happen Corkindale, David; Balan, Peter; Rowe, Caroline - 2nd edition - Melbourne Nelson Publishing Company 1996 - viii;212pages illustration ( same colour)

includes index

includes index

1- What is Marketing?; 2- Understanding Customers 3- Getting the complete ' Match' Right: The marketing link.

Subjects--Topical Terms:
Marketing

LC Class. No.: HF541.1COR

Dewey Class. No.: 658.8COR

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