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1. Books
Principles & practice of marketing / Jim Blythe. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : Sage, 2014
Other title:
  • Principles and practice of marketing
Availability: Items available for loan: GSU Library Epoch (1)Call number: H5415BLY.

2. Books
3. Books
The social media MBA guide to ROI : how to measure and improve your return on investment / Christer Holloman. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014
Online resources:
Availability: Items available for loan: GSU Library Epoch (1)Call number: HM851HOL.

4. Books
Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, [2014]
Availability: Items available for loan: GSU Library Epoch (1)Call number: HF5416.5SEU.

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