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Small business management : launching & growing enterpreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy

By: Contributor(s): Material type: TextCopyright date: Astralia : Cengage ; ©2023Edition: 20th editionDescription: xxiii, 712 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357718803 (paperback)
Subject(s): LOC classification:
  • HD62.7  LON
Summary: This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth.
Item type: Reserve
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve GSU Library Epoch Reserve General Collection HD62.7 LON (Browse shelf(Opens below)) 1 Available 50000007053

Includes index.

This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth.

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