Small business management : launching & growing enterpreneurial ventures /
Longenecker, Justin Gooderl, 1917-
Small business management : launching & growing enterpreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy - 20th edition - xxiii, 712 pages : illustrations ; 28 cm
Includes index.
This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth.
9780357718803 (paperback)
Small business--Management.
HD62.7 / LON
Small business management : launching & growing enterpreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy - 20th edition - xxiii, 712 pages : illustrations ; 28 cm
Includes index.
This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth.
9780357718803 (paperback)
Small business--Management.
HD62.7 / LON