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Principles of marketing / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian

By: Contributor(s): Material type: TextCopyright date: Upper Saddle River, N.J. : Prentice Hall, ©2001Edition: Nineteenth edition, Global editionDescription: 768 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292449364 (paperback)
Subject(s): LOC classification:
  • HF5415 KOT
Summary: This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing.
Item type: Reserve
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve GSU Library Epoch Reserve General Collection HF5415 KOT (Browse shelf(Opens below)) 1 Available 50000007051

Includes bibliographical references and index.

This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing.

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