Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian - Nineteenth edition, Global edition - 768 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing.
9781292449364 (paperback)
Marketing.
HF5415 / KOT
Principles of marketing / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian - Nineteenth edition, Global edition - 768 pages : colour illustrations ; 28 cm.
Includes bibliographical references and index.
This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing.
9781292449364 (paperback)
Marketing.
HF5415 / KOT