Marketing: Making the future Happen Corkindale, David; Balan, Peter; Rowe, Caroline
Material type: TextCopyright date: c1996Description: viii;212pages illustration ( same colour)Content type:- text
- unmediated
- volume
- 658.8COR
- HF541.1COR
includes index
includes index
1- What is Marketing?; 2- Understanding Customers 3- Getting the complete ' Match' Right: The marketing link.
There are no comments on this title.