Small business management : launching & growing enterpreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy
Material type:
TextCopyright date: Astralia : Cengage ; ©2023Edition: 20th editionDescription: xxiii, 712 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780357718803 (paperback)
- HD62.7 LON
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| GB5014 DIS Disaster risks and hazards : practice for resilience- case for Zimbabwe / | HB139 GRE Econometric analysis / | HB1951 NEW Population geography : tools and issues / | HD62.7 LON Small business management : launching & growing enterpreneurial ventures / | HD1447 GOO Agricultural price analysis and forecasting / | HD9000.5 AKR Agribusiness management / | HF5415 KOT Principles of marketing / |
Includes index.
This book provides practical guidance on starting, managing, and growing a small business, covering entrepreneurial opportunities, business planning, financing, marketing, operations, and strategies for achieving sustainable growth.
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