Principles of marketing / Philip Kotler, Gary Armstrong and Sridhar Balasubramanian
Material type:
TextCopyright date: Upper Saddle River, N.J. : Prentice Hall, ©2001Edition: Nineteenth edition, Global editionDescription: 768 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781292449364 (paperback)
- HF5415 KOT
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| HD62.7 LON Small business management : launching & growing enterpreneurial ventures / | HD1447 GOO Agricultural price analysis and forecasting / | HD9000.5 AKR Agribusiness management / | HF5415 KOT Principles of marketing / | HF5415.2 MAL Marketing research : an applied orientation / | HF5635 SAN Frank Wood's business accounting : an introduction to financial accounting / | HF5667 GRA The audit process : principles, practice and cases / |
Includes bibliographical references and index.
This book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing.
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