Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.
Material type:
TextPublisher: New York, NY : Pearson, ©2019Edition: Seventh edition, Global editionDescription: xxvi, 882 pages : illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9781292265636 (paperback)
- HF5415.2 MAL
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| HD1447 GOO Agricultural price analysis and forecasting / | HD9000.5 AKR Agribusiness management / | HF5415 KOT Principles of marketing / | HF5415.2 MAL Marketing research : an applied orientation / | HF5635 SAN Frank Wood's business accounting : an introduction to financial accounting / | HF5667 GRA The audit process : principles, practice and cases / | HF5686.C8 DRU Cost and management accounting / |
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references and index.
Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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