Marketing research : (Record no. 2866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01457cam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260721110230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191001s2019 nyua|||||b||||001 0|eng| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292265636 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LnuV |
| Language of cataloging | eng |
| Transcribing agency | GSU |
| Modifying agency | GSU |
| Description conventions | rda |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relationship | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Georgia Institute of Technology. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition, |
| Remainder of edition statement | Global edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 882 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Marketing research, c2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reserve |
| Classification part | HF5415.2 |
| Call number prefix | HF |
| Call number suffix | MAL |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | GSU Library Epoch | GSU Library Epoch | Reserve | 20/07/2026 | Purchase | 05842 | HF5415.2 MAL | 50000007042 | 20/07/2026 | 1 | 20/07/2026 | Reserve |