Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

By:

Oates, Caroline [author.]

Contributor(s):

Alevizou, Panayiota J [author.]

Material type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781473948211 (hardback)

Subject(s):

LOC classification:

HD30.4 OAT

Summary: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.

Item type:

Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	GSU Library Epoch General Stacks		General Collection		HD30.4 (Browse shelf(Opens below))				1	Available			50000006894

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Includes bibliographical references (pages 81-86) and index.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.

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