Conducting focus groups : for business and management students /
Oates, Caroline,
Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou. - x, 90 pages ; 25 cm - Mastering business research methods . - Mastering business research methods. .
Includes bibliographical references (pages 81-86) and index.
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
9781473948211 (hardback)
Business--Research--Methodology.
Management--Research--Methodology.
Focus groups.
Business--Research--Methodology.
Focus groups.
Management--Research--Methodology.
HD30.4 / OAT
Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou. - x, 90 pages ; 25 cm - Mastering business research methods . - Mastering business research methods. .
Includes bibliographical references (pages 81-86) and index.
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
9781473948211 (hardback)
Business--Research--Methodology.
Management--Research--Methodology.
Focus groups.
Business--Research--Methodology.
Focus groups.
Management--Research--Methodology.
HD30.4 / OAT