How to wow : 68 effortless ways to make every customer experience amazing / Adrian Swinscoe.

By:

Swinscoe, Adrian [author.]

Material type: Text

TextPublisher: Harlow, England ; New York : Pearson, 2016Description: xvi, 247 pages ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292116891 (pbk.)

Subject(s):

Additional physical formats: Online version:: How to wowDDC classification:

658.8/12 23

LOC classification:

HF5415.5 SWI

Contents:

Part 1: The Customer Persepctive Section 1 Attract Section 2 Engage Section 3 Serve Section 4 Keep Section 5 Refer Part 2 The Business Perspective Section 6 Communicate Section 7 Motivate Section 8 Lead

Summary: "Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you?ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more,"--Amazon.com

Item type:

Books

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	GSU Library Epoch General Stacks	Non-fiction	HF5415.5SWI (Browse shelf(Opens below))	Available		50000005842

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Previous	HF5415.12BRE Business-to-business marketing /	HF5415.2BEN Key marketing metrics : the 50+ metrics every manager needs to know /	HF5415.2BEN Key marketing metrics : the 50+ metrics every manager needs to know /	HF5415.5SWI How to wow : 68 effortless ways to make every customer experience amazing /	HF5415.55MOR Handbook on research in relationship marketing /	HF5416.5SEU Freemium economics : leveraging analytics and user segmentation to drive revenue /	HF5549DES Human resource management /	Next

Includes index.

Part 1: The Customer Persepctive
Section 1 Attract
Section 2 Engage
Section 3 Serve
Section 4 Keep
Section 5 Refer
Part 2 The Business Perspective
Section 6 Communicate
Section 7 Motivate
Section 8 Lead

"Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you?ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more,"--Amazon.com

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