Social networks and their economics : influencing consumer choice / Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany.
Material type: TextPublisher: Chichester, West Sussex, United Kingdom : Wiley, 2013Description: 1 online resource; xvii;198 pages 23cm illustrations (same colour)Content type:- text
- computer
- online resource
- 9781118699676 ( ePub)
- 9781118699645 (MobiPocket)
- 9781118699669 (Adobe PDF)
- 658.8/34 23
- HM741
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | GSU Library Epoch General Stacks | HM741BIR (Browse shelf(Opens below)) | Available | 50000005117 |
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Includes bibliographical references and index.
Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
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