Social networks and their economics : influencing consumer choice /
Birke, Daniel.
Social networks and their economics : influencing consumer choice / Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany. - 1 online resource; xvii;198 pages illustrations (same colour) 23cm
Includes bibliographical references and index.
Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
9781118699676 ( ePub) 9781118699645 (MobiPocket) 9781118699669 (Adobe PDF)
2013018580
Social networks--Economic aspects.
Consumer behavior.
HM741
658.8/34
Social networks and their economics : influencing consumer choice / Daniel Birke, Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany. - 1 online resource; xvii;198 pages illustrations (same colour) 23cm
Includes bibliographical references and index.
Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
9781118699676 ( ePub) 9781118699645 (MobiPocket) 9781118699669 (Adobe PDF)
2013018580
Social networks--Economic aspects.
Consumer behavior.
HM741
658.8/34