MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01303cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15930810 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220623103347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091002s2010 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009938438 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412931212 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412931229 (paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
00170 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LCC |
| Transcribing agency |
GSU |
| Language of cataloging |
rda |
| Modifying agency |
GSU |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.B375 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baron, Steve;Tony, Conway; Warnaby, Gary. |
| Fuller form of name |
(J. Steve) |
| Relator term |
authors |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Relationship marketing : |
| Remainder of title |
a consumer experience approach / |
| Statement of responsibility, etc. |
Steve Baron, Tony Conway, Gary Warnaby. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
Sage, |
| Date of publication, distribution, etc. |
c 2010. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 202 pages |
| Other physical details |
illustrations ( same colour) |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rda content |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rda media |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rda carrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advanced marketing series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Conway, A. |
| Fuller form of name |
(Anthony) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Warnaby, Gary. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
