Relationship marketing : a consumer experience approach /

Baron, Steve;Tony, Conway; Warnaby, Gary.

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles : Sage, c 2010. - viii, 202 pages illustrations ( same colour) 25 cm. - Advanced marketing series .

includes index

Includes bibliographical references and index.

9781412931212 (cloth) 9781412931229 (paper)

2009938438


Relationship marketing.
Customer relations.

HF5415.55 / .B375 2010