Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.

By:

Malhotra, Naresh K [author]

Material type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292265636 (paperback)

Subject(s):

LOC classification:

HF5415.2 MAL

Contents:

Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.

Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Item type:

Reserve

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reserve	GSU Library Epoch Reserve		General Collection		HF5415.2 MAL (Browse shelf(Opens below))				1	Available			50000007042

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references and index.

Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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