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Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

By: Contributor(s): Material type: TextSeries: Mastering business research methodsPublisher: Los Angeles ; London : SAGE, ©2018Description: x, 90 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473948211 (hardback)
Subject(s): LOC classification:
  • HD30.4 OAT
Summary: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books GSU Library Epoch General Stacks General Collection HD30.4 (Browse shelf(Opens below)) 1 Available 50000006894

Includes bibliographical references (pages 81-86) and index.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.

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