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Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Second editionDescription: xxii, 341 pages ; 25 cm. illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138940512 (hardback)
  • 9781138940529 (pbk.)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1 PAN
Contents:
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
Item type: Books
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books GSU Library Epoch General Stacks HF5415.1PAN (Browse shelf(Opens below)) Available 50000001817

"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."

Includes index

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.

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