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21. Books
Alchemy : the magic of original thinking in a world of mind-numbing conformity / Rory Sutherland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : WH Allen, 2020
Availability: Items available for loan: GSU Library Epoch (1)Call number: HF5822SUT.

22. Books
Handbook on research in relationship marketing / edited by Robert M. Morgan, Janet Turner Parish and George Deitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2015
Availability: Items available for loan: GSU Library Epoch (1)Call number: HF5415.55MOR.

23. Books
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Pearson, 2021
Availability: Items available for loan: GSU Library Epoch (2)Call number: HF5415.2BEN, ...

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