Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon.
Material type:
TextPublisher: Upper Saddle River : Pearson, ©2021Edition: Seventeenth Edition, Global editionDescription: 648 pages : colour illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781292403281 (paperback)
- T58.6 LAU
Short Loan
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GSU Library Epoch Short Loan | General Collection | T58.6 LAU (Browse shelf(Opens below)) | 1 | Available | 50000007005 |
Sixteenth edition published 2019
Includes bibliographical references and inde
PART 1. Organizations, Management, and the Networked Enterprise -- Information Systems in Global Business Today -- Global E business and Collaboration -- Information Systems, Organizations, and Strategy -- Ethical and Social Issues in Information Systems -- PART 2. Information Technology Infrastructure -- IT Infrastructure and Emerging Technologies -- Foundations of Business Intelligence: Databases and Information Management -- Telecommunications, the Internet, and Wireless Technology -- Securing Information Systems -- PART 3. Key System Applications for the Digital Age -- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications -- E commerce: Digital Markets, Digital Goods -- Managing Knowledge and Artificial Intelligence -- Enhancing Decision Making -- PART 4. Building and Managing Systems -- Building Information Systems -- Managing Projects -- Managing Global Systems
The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills
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