Understanding media economics / Gillian Doyle.

By:

Doyle, Gillian [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781412930765
1412930766
9781412930772
1412930774

Subject(s):

Mass media -- Economic aspects

DDC classification:

338.4/730223 23

LOC classification:

P96.E25 D69 2013

Contents:

1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.

Summary: "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GSU Library Epoch General Stacks	P96.2 (Browse shelf(Opens below))	1	Available		50000003218

Browsing GSU Library Epoch shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)

Previous								Next
Previous	NX634POT Creative industries and economic evolution /	NX634POT Creative industries and economic evolution /	P90.6YOD Creating competent communication /	P96.2 Understanding media economics /	P96.3KUN Strategic management in the media : from theory to practice /	P221KAT Phonetics for dummies /	P308GRA Multilingual information management : information, technology and translators /	Next

includes index

Includes bibliographical references (pages 192-212) and index.

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

There are no comments on this title.

to post a comment.