Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.
Material type: SoundCopyright date: c 2013Description: 1 sound disc :xviii;765 pages digital, mono. ; 4 3/4 inContent type:- text
- unmediated
- volume
- 0130353353
- 338.5024658
- H302.22KEA
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Originally published: Upper Saddle River, NJ : Prentice Hall, c2003. 4th ed.
Includes bibliographical references.
Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions -- Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy.
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