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Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young.

By: Contributor(s): Material type: SoundSoundCopyright date: c 2013Description: 1 sound disc :xviii;765 pages digital, mono. ; 4 3/4 inContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130353353
Subject(s): DDC classification:
  • 338.5024658
LOC classification:
  • H302.22KEA
Contents:
Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions -- Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy.
Item type: Books
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Originally published: Upper Saddle River, NJ : Prentice Hall, c2003. 4th ed.

Includes bibliographical references.

Goals of a Firm -- Supply and demand -- Demand elasticity -- Demand estimation -- Forecasting -- Theory of production -- Cost -- Linear programming -- Estimation of production and cost functions -- Market structure and output and pricing decisions -- Break-even analysis (volume-cost-profit) -- Special pricing practices -- Capital budgeting -- Risk and uncertainty -- Role of government in the market economy.

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