Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.
Material type: TextPublisher: Boston : McGraw-Hill/Irwin, 2007Copyright date: ©2007Edition: Fifteenth editionDescription: xivi, various pagings : coloured illustrations, coloured maps ; 27 cmContent type:- text
- unmediated
- volume
- 9780072969436 (hardback)
- HD30.28 THO
Contents:
Part one- Concepts and techniques for crafting and executing Strategy; Part two- Cases in crafting and executing strategy;
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Includes bibliographical references and indexes.
Part one- Concepts and techniques for crafting and executing Strategy; Part two- Cases in crafting and executing strategy;
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