Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
Material type: TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Second editionDescription: xxii, 341 pages ; 25 cm. illustrationsContent type:- text
- unmediated
- volume
- 9781138940512 (hardback)
- 9781138940529 (pbk.)
- 658.8/72 23
- HF5415.1 PAN
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | GSU Library Epoch General Stacks | HF5415.1PAN (Browse shelf(Opens below)) | Available | 50000001817 |
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HF5415MAR Marketing for small business. | HF5415.1COR Marketing: Making the future Happen | HF5415.1HOL The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / | HF5415.1PAN Internet retailing and future perspectives / | HF5415.12 Take your marketing online! / | HF5415.12BRE Business-to-business marketing / | HF5415.12BRE Business-to-business marketing / |
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."
Includes index
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
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