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Marketing in travel and tourism /

Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton. - Oxford Heinemann, [1988] - xii, 308 pages : illustrations ; 25 cm.

includes index

ISBN: 0434912549

Subjects--Topical Terms:
Tourism--Marketing.
Marketing.

Dewey Class. No.: 338.47910688

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