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Contemporary issues in marketing /

Evans, Martin

Contemporary issues in marketing / Martin Evans and Luiz Moutinho. - Basingstoke : Macmillan Business, 1999. - xi, 227 pages 25 cm.

Includes bibliographical references and index.

ISBN: 0333677749

Nat. Bib. No.: GB 99-Z0259

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415EVA

Dewey Class. No.: 658.8

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