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Global and African perspectivesConsumer behavior /

Schiffman, Leon G.

Global and African perspectivesConsumer behavior / Leon G. Schiffman with Joseph Wisenblit. - Second edition, Global ed. - 592 pages : illustrations ; 28 cm.

Previous ed.: 2007.

Includes bibliographical references and indexes.

ISBN: 9781485713821 (paperback.)

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / SCH

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