000 00955nam a22002897a 4500
003 OSt
005 20220629144715.0
008 220629b |||||||| |||| 00| 0 eng d
035 _a01111
040 _aLCC
_beng
_cGSU
_dGSU
_erda
050 _aHF541.1COR
082 _a658.8COR
100 _aCorkindale, David; Balan, Peter; Rowe, Caroline
_eauthors
245 _aMarketing: Making the future Happen
_cCorkindale, David; Balan, Peter; Rowe, Caroline
250 _a2nd edition
260 _aMelbourne
_bNelson Publishing Company
_c1996
264 4 _cc1996
300 _aviii;212pages
_billustration ( same colour)
336 _atext
_2rda content
337 _aunmediated
_2rda media
338 _avolume
_2rda carrier
500 _aincludes index
504 _aincludes index
505 _a1- What is Marketing?; 2- Understanding Customers 3- Getting the complete ' Match' Right: The marketing link.
650 _aMarketing
942 _2lcc
_cBK
_n0
999 _c798
_d798