000 02982cam a2200325Ii 4500
003 OCoLC
005 20220623154531.0
008 180710t20192019enka b 001 0 eng d
020 _a9781526426673
_q(paperback)
035 _a(OCoLC)1043576289
_z(OCoLC)1043584606
_z(OCoLC)1121187841
040 _aLCC
_beng
_erda
_cGSU
_dGSU
_dUKMGB
_dOCLCO
_dOCLCQ
_dOCLCF
_dUKOBU
_dYDXIT
_dZBM
_dP4A
_dNAUNA
_dYT1
_dNLHHG
_dU@M
050 0 4 _aHF5415.1265
_b.H36 2019
082 0 4 _a658.87202854678
_223
100 1 _aHanlon, Annmarie,
_eauthor.
_0http://id.loc.gov/authorities/names/no2010034691.
245 1 0 _aDigital marketing :
_bstrategic planning & integration /
_cAnnmarie Hanlon.
260 _aLondon
_bSAGE Publications Ltd,
_c2019.
264 1 _aLondon :
_bSAGE Publications Ltd,
_c2019.
264 4 _c©2019.
300 _axii, 395 pages :
_billustrations (some colour) ;
_c25 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
500 _aODL_FdSEW_2019/2020.
504 _aIncludes bibliographical references (pages [361]-385) and index.
505 0 _aDigital marketing essentials -- Digital marketing tools -- Digital marketing strategy and planning.
520 _a"An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered; digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks; ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing." -- Amazon.
650 0 _aInternet marketing.
_0http://id.loc.gov/authorities/subjects/sh95005028.
942 _2lcc
_cBK
_n0
999 _c767
_d767