| 000 | 01262cam a22002774a 4500 | ||
|---|---|---|---|
| 003 | GSU | ||
| 005 | 20260727090510.0 | ||
| 008 | 000228s2001 njua b 001 0 eng | ||
| 020 | _a9781292449364 (paperback) | ||
| 040 |
_aDLC _cGSU _dGSU _beng _erda |
||
| 050 | 0 | 0 |
_aHF5415 _bKOT |
| 100 | 1 |
_aKotler, Philip. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong and Sridhar Balasubramanian |
| 250 |
_aNineteenth edition, _bGlobal edition |
||
| 264 | 4 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c©2001. |
|
| 300 |
_a768 pages : _bcolour illustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book provides an introduction to the principles and practice of marketing, covering topics such as customer value, marketing strategy, consumer and business markets, product and brand management, pricing, distribution, promotion, digital marketing, and global marketing. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _eauthor |
|
| 700 | 1 |
_a Balasubramanian, Sridhar _eauthor |
|
| 942 |
_2lcc _cRB _eNineteenth edition, Global edition. _hHF5415 _kHF _mKOT _n0 |
||
| 999 |
_c2874 _d2874 |
||