000			01457cam a2200289 i 4500
003			GSU
005			20260721110230.0
008			191001s2019 nyua|||||b||||001 0|eng|
020			_a9781292265636 (paperback)
040			_aLnuV _beng _cGSU _dGSU _erda
050		0	_aHF5415.2 _bMAL
100	1		_aMalhotra, Naresh K. _4author
245	1	0	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra, Georgia Institute of Technology.
250			_aSeventh edition, _bGlobal edition
264		1	_aNew York, NY : _bPearson, _c©2019
300			_axxvi, 882 pages : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Marketing research, c2010.
504			_aIncludes bibliographical references and index.
505	8		_aIntroduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
520			_aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
650		0	_aMarketing research _xMethodology.
650		7	_aMarketing research.
942			_2lcc _cRB _hHF5415.2 _kHF _mMAL _n0
999			_c2866 _d2866