| 000 | 01108cam a22002657a 4500 | ||
|---|---|---|---|
| 003 | GSU | ||
| 005 | 20260709105010.0 | ||
| 008 | 061207s2006 xxk|||||||||||001 ||eng|c | ||
| 020 | _a9780273695592 (paperback) | ||
| 040 |
_aHtuu _erda _beng _cGSU _dGSU |
||
| 050 |
_aHF5415 _bBRA |
||
| 100 | 1 |
_aBrassington, Frances. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cFrances Brassington, Stephen Pettitt. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aHarlow : _bFT Prentice Hall, _c©2006 |
|
| 300 |
_axxxi, 1264 pages : _billustrations ; _c27 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book provides a comprehensive introduction to modern marketing theory and practice. It explains how organisations identify customer needs, create value, and build long-term relationships while achieving their business objectives. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aPettitt, Stephen _4author |
|
| 942 |
_2lcc _cSHORT LOAN _eFourth edition _hHF5415 _kHF _mBRA _n0 |
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| 999 |
_c2837 _d2837 |
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