000			02059cam a22002777i 4500
003			GSU
005			20260709145200.0
008			230629s2023 us |||||||||||000 0|eng|c
020			_a9781292449722 (paperback)
040			_aAdli _beng _erda _cGSU _dGSU
050			_aHF5548.32 _bLAU
100	1		_aLaudon, Kenneth _eauthor
245	1	0	_aE-commerce 2023-2024 : _bbusiness. technology. society / _cKenneth C. Laudon, Carol Guercio Traver.
250			_aEighteenth edition, _bGlobal edition
264		1	_aHarlow : _bPearson Education, _c©2023
300			_a832 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_aE-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
650		0	_aElectronic commerce
650		0	_aInternet marketing
700	1		_aTraver, Carol Guercio _eauthor
942			_2lcc _cSHORT LOAN _hHF5548.32 _kHF _mLAU _n0
999			_c2826 _d2826