000			01570cam a2200337 i 4500
003			GSU
005			20260618113035.0
008			170403s2018 cau b 001 0 eng d
020			_a9781473948211 (hardback)
040			_aLND _beng _cGSU _dGSU _erda
050	0	0	_aHD30.4 _bOAT
100	1		_aOates, Caroline, _eauthor.
245	1	0	_aConducting focus groups : _bfor business and management students / _cCaroline Oates & Panayiota J. Alevizou.
264		1	_aLos Angeles ; _aLondon : _bSAGE, _c©2018.
300			_ax, 90 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aMastering business research methods
504			_aIncludes bibliographical references (pages 81-86) and index.
520			_aIn Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
650		0	_aBusiness _xResearch _xMethodology.
650		0	_aManagement _xResearch _xMethodology.
650		0	_aFocus groups.
650		7	_aBusiness _xResearch _xMethodology.
650		7	_aFocus groups.
650		7	_aManagement _xResearch _xMethodology.
700	1		_aAlevizou, Panayiota J., _eauthor.
830		0	_aMastering business research methods.
942			_2lcc _cBK _hHD30.4 _kHD _mOAT _n0
999			_c2771 _d2771