000			03134cam a2200337 i 4500
003			GSU
005			20260616101555.0
008			170913t20182018cauab b 001 0 eng c
020			_a9781526402349 (paperback)
040			_aYDX _beng _cGSU _erda _dGSU
050	0	0	_aHB2043.A3 _bWEB
100	1		_aWebber, Richard, _d1947- _eauthor.
245	1	4	_aThe predictive postcode : _bthe geodemographic classification of British society / _cRichard Webber & Roger Burrows.
264		1	_aLos Angeles : _bSAGE, _c©2018
300			_axxx, 296 pages : _billustrations (some colour), colour maps ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 275-285) and index.
505	0		_apart I. Neighbourhood classification and the analysis of social behaviour -- Neighbourhoods and their classification -- The precursors to geodemographic Classification -- The emergence of contemporary geodemographics -- The wider adoption of 'commercial sociology' -- Who do they think you are? : capturing the changing face of British society -- part II. A geodemographic account of social change -- The liberal metropolitan elite : 'citizens of nowhere'? -- Municipal overspill estates : educational under-achievement among the 'left behinds'? -- Minority communities : melting pots or parallel lives? -- The British countryside : playgrounds for the middle classes? -- Coastal communities : all victims of low-cost airline travel? -- Part III. Coda -- A geodemographic travelogue -- Geodemographics in the future.
520			_a"It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice commercial sociology . Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of big data the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis."-- _cProvided by publisher.
650		0	_aGeodemographics _zGreat Britain.
650		0	_aHuman geography _zGreat Britain.
650		0	_aNeighborhoods _xSocial aspects _zGreat Britain.
650		0	_aNeighborhoods _xEconomic aspects _zGreat Britain.
650		0	_aPostal codes _zGreat Britain.
650		7	_aGeodemographics.
650		7	_aEnvironment and Ecology.
700	1		_aBurrows, Roger, _eauthor.
942			_2lcc _cBK _hHB2043.A3 _kHB _mWEB _n0
999			_c2742 _d2742