000			02060cam a2200277 i 4500
003			GSU
005			20260601155642.0
008			210225s2022 caua f 001 0 eng
010			_a 2021004777
020			_z9781544385686 (paperback)
040			_aDLC _beng _erda _cGSU _dGSU
050	0	0	_aP96.A86 _bFIL
100	1		_aFilak, Vincent F. _eauthor.
245	1	0	_aDynamics of media writing : _badapt and connect / _cVincent F. Filak.
250			_aThird edition.
264		1	_aLos Angeles : _bSAGE, _c©2022
300			_axx, 280 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career. The Third Edition highlights recent developments in writing for websites and blogs, new interviews with working journalists on recent changes in the industry, and updated examples to show success digital media writing strategies"-- _cProvided by publisher.
650		0	_aMass media _xAuthorship _vHandbooks, manuals, etc.
650		0	_aJournalism.
942			_2lcc _cBK _eThird edition _hP96.A86 _kP _mFIL _n0
999			_c2690 _d2690